A new voice

GREG is a €26M, five-year European consortium project spearheaded by Novo Nordisk and Sanofi to standardise real-world evidence methodologies across 29 academic and industry partners.

Their ask to us was to create a credible, cohesive visual system that united two pharmaceutical giants and 27 other partners, while bridging academic rigour and industry innovation for diverse stakeholders including regulators, HTA bodies and patient groups.

As copy lead, I developed accompanying copy for the brand identity deliverables including logo concepts, design guidelines, and templates to communicate the initiative's mission.