Full-funnel campaign development, asset & content creation, brand identity creation & transformation, tone of voice guides, brand narratives, media releases, editorial

Campaign ideation, pitching, presenting

Social media campaigns & content, website copy & architecture, digital content ideation & development, search engine optimisation

Bringing a trained eagle eye to all of the above! Includes developing and implementing style guides, tone of voice guides, brand guidelines and regulations

Digital content management, social media management, e-newsletter design & development, search engine optimisation audit

Working knowledge of Veeva workflows and medical referencing, navigating complex stakeholder landscapes in regulated health environments, medico-legal review and compliance approvals

Writing within APS/government communications frameworks and standards, experience with cross-departmental stakeholder management and approval processes