About

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About *

My writing career technically begins when a poem I wrote at seven years old about a lizard, which made it to the pages of a kids’ poetry collection. Although The Crystal Lizard is long lost somewhere in storage, I continued the momentum from My Big Break by devoting myself to writing from thereon out. And thus I found myself completing a Bachelor in Communications, majoring in Journalism, at RMIT – where I was first introduced to integrated communications and how to craft the words at the heart of it all.

From there, I spent some time in public relations at leading Melbourne agencies before diving into the city’s independent media industry as a writer and editor. That’s when I sharpened up my red pen and got my story angles laser-focused for print, while overseeing their digital and social media operations to reach audiences online.

Next up I stepped into agency world, joining one of the country’s top independent integrated communications agencies as a writer and creative on major accounts across the government, healthcare and NFP sectors. I did my thing on full-funnel campaigns, connecting with audiences via projects spanning film, social media, digital, events and editorial content.

Then came the call to uproot my life and try living abroad – and I answered. And so it came to be that I moved to Copenhagen, Denmark, where I bemoaned the cold climate but thrived professionally as copywriter at a healthcare communications agency belonging to a multi-award-winning network, one of Europe’s finest. Here I led creative ideation and copywriting in campaigns for major global clients in health and medicine like GSK, Novo Nordisk and UNICEF.

Then I felt the call to move again, but this time it was summoning me homeward. This brings us to the present moment: I have freshly returned to Melbourne and am looking for my next gig. I’m all about strategic, values-led communications that serves communities and causes in need and am hoping to find the perfect place to make that happen. Might that be with you?