Protecting 500 million babies from disease is nothing short of a cause for celebration. This was the thinking we applied to the brief for a campaign for leading global pharma brand GSK's Rotarix vaccine, to ring in this accomplishment with a touch of flair.

Working with internal stakeholders spanning Europe, Asia and the US we set about creating a compelling film-led campaign to playfully mark this historic moment – knowing that for the hardworking doctors administering the vaccine, it will look like any other appointment. Day in and day out, doctors contribute to legacies of healthcare that change lives and span generations. So why not make a song and dance about that?

This campaign was shared on global GSK's digital marketing ecosystem for healthcare professionals, spanning EDM and WhatsApp.

Role overview:

• Ideation

• Copywriting

• Scripting

• Film co-production

• Sound co-production

• Presenting

• Voice over selection & production

• Supporting assets co-production