Father’s advice

You know those projects that have a special place in the hearts of everyone who worked on it? This is one of those.

Continuing our pitch-winning work for leading global pharma brand, GSK on its Rotarix infant vaccine account, this time the client asked us to develop a rotavirus disease awareness campaign based on a real-world testimonial.

The challenge fell to us to tell a story of pain, fear and infant illness in a way that inspires doctors around the world to encourage vaccination. At the same time, we had to cater to multinational stakeholders and the contrasting requirements and cultural nuances in their respective markets.

Understanding the complexities and sensitivities inherent to a project of this nature – and especially one on a global scale – we came up with an animated storybook campaign concept to artistically convey our message beyond the constraints of borders and language. We found a grandfather whose family grappled with rotavirus and transformed his recount into a colourful and touching story of love, warning and hope for a future where fewer babies are threatened by this harmful disease, thanks to vaccination.

This film-led campaign was shared on GSK's global digital marketing ecosystem for healthcare professionals, including EDM and WhatsApp messages.

Role overview:

  • Ideation

  • Copywriting

  • Interviewing

  • Scripting

  • Animation co-production

  • Sound co-production

  • Presenting

  • Voice over selection & production

  • Supporting assets co-production